"Juice" will be on iTunes June 2!
Hi,
I'm writing to give y'all a short update on my new book, A Question of Power: Electricity and the Wealth of Nations and to give you some very welcome news: On June 2 my new documentary: Juice: How Electricity Explains the World, will be available on iTunes.
First, the book. As many of you know, A Question of Power: Electricity and the Wealth of Nations, was released on March 10, just as the world was going into coronavirus lockdown and the stock market was going into free fall. While I was disappointed that I couldn't promote the book in person, I've been heartened by the response to A Question of Power and in particular to the positive reviews it has received. (This one, by Gregg Easterbrook in the Wall Street Journal was particularly good.)
Nature also published a short review a few days ago. It says the book is an "enlightening history." It continues, "Although not optimistic about the potential for renewable sources such as wind to increase electricity production, Bryce predicts continuing advances in batteries, generators, lights, microchips and motors."
While I'm pleased with the reception the book has had, I'm just as excited to say that we – finally! – have a release date for Juice: How Electricity Explains the World, the feature-length documentary I produced along with my colleague, Tyson Culver.
Yesterday, Juice was listed on iTunes for a June 2 release.
Juice got a great early review from readlistenwatch.com, which said, "The script is a zinger and Culver’s direction is modern-day magic, ratcheting up the pace, pleasing the eye and ear, and providing a rock-firm narrative grip." It concludes with this line: Juice "offers an invaluable message to us all. But don’t go see this movie for its gospel, go catch it, wherever you can and as soon as you can, as an exemplar of story and film-making."
Don’t go see this movie for its gospel, go catch it, wherever you can and as soon as you can, as an exemplar of story and film-making."
I wrote A Question of Power and produced Juice at the same time. I don't recommend doing that. That said, now that the book and the documentary are finished, I can see how they complement each other. I love books. After writing six of them, I love their concreteness, their solidity, their thing-ness. Sure, I like reading on the Kindle app. And I do a lot of reading on my iPhone. It's easy and fast. But I like the heft of books. I like being able to underline passages, bending the corners of pages, and putting sticky notes in spots I want to revisit.
So, yes, books are wonderful. But we live in a video age. For me, perhaps the most fulfilling part of the making of Juice, was the humanness of the process. I loved interviewing people on camera, capturing their stories, their emotions and the inflections in their voices. There was a great thrill in knowing that I was going to be able to share those ineffable moments with lots of other people.
Juice is available for pre-order on iTunes. I'll warn you that it's a bit of a kludge. Click here first, then click on "Watch on Apple TV." That will launch an Apple TV window. Click on the Juice icon. That will take you to the pre-order page. If you go to that first page, you can watch the new trailer for the film. It's 93 seconds of goodness.
To get more updates on the film follow us on Twitter, @juiceforall. While you are at it, please like our Facebook page: Facebook.com/juicethemovie/ You can see the new trailer on the Facebook page, too.
Okay, enough for now. Thanks for your support.
All the best,
RB
How you can help:
1. Buy A Question of Power
2. Preorder Juice on iTunes.
3. Follow me on Twitter.
4. Follow Juice on Twitter and Facebook.
5. Look at your calendars for later this year or for 2021 and invite me to speak at your company or association event.
6. Forward this note to your friends so I can add them to the newsletter.
Thanks!