Juice was released on Tuesday. Watch it on iTunes or Amazon!
Good Thursday afternoon to y'all,
We've been inundated with some awful news over the past few days. I am writing with some good news:
I am mega-proud to announce that my new feature-length documentary, Juice: How Electricity Explains the World, was released on Tuesday.
You can rent it, or buy it on iTunes or Amazon Prime.
To be honest, when I started this project four years ago, I didn't know how difficult it would be to make a documentary about electricity and get it distributed. But I also know I was compelled to make the film. Now that it is done, I am able to forget about all the friction and enjoy what feels like proud parenthood. (Thankfully, this version does not include orthodontists or college tuition.)
I have been lucky to have a stalwart partner on the project, Tyson Culver. He directed the film and did a great job on all aspects of the production. We also had a great editor, James Treakle, and some top-notch shooters, including John Moody, Matt Wallis, and Dino Maglaris. We were also fortunate to have a small group of financial supporters who believed in us and helped us get the film made.
The early reviews of the film have been heartening.
Rod Adams, who writes the Atomic Insights blog, said the film "celebrates electricity as the key enabler of the modern world." He continued, writing that Juice "challenges us to keep on building and improving our technology until everyone has abundant, reliable access to life-giving, life-enriching electrical power."
Oscar Archer, an Australian chemist and "nuclear tech wonk," wrote that Juice "explores the overwhelming benefits of electricity supply through contrasting situations: from such cheap abundance in Colorado that cannabis cultivation now fuels demand growth; through hurricane devastated Puerto Rico's unrepaired grid....Bryce's interview list is impressively long but it's when speaking with a mother of children in India who are recently able to study that he first underscores Juice's core message electricity → light → enabling human potential."
On Twitter, Peter Grossman, an emeritus professor at Butler University, said Juice "should be seen by all of us in the 'high-watt' world who assume that the lights will come on when we flip the wall switch, and that electricity will cool us down on hot days..."
I was also pleased to be on the Ann and Phelim Scoop, with my friends, Ann McElhinney and Phelim McAleer, to talk about the film. You can watch that segment on YouTube. My segment starts at about the 50-minute mark.
Also, earlier this week, Tyson and I were both on Spectrum News here in Austin, with Burton Fitzsimmons, who did an 11-minute segment on Juice.
I could add several more of the many positive responses we've had to the film, as well as the many requests we've had for screenings in Europe and Australia, but I want to keep this short.
I'm proud of Juice. I'm proud that our team was able to make such a beautiful and relevant film.
If you have a few minutes, watch it. If you like it, tell your friends and colleagues to do the same. And if you really like it, write a review on Amazon or iTunes. Those reviews are helpful.
All the best
rb
What can you do?
1. Rent or buy Juice on iTunes or Amazon Prime.
2. Tell everyone you know to do the same!
3. Follow Juice on Twitter and like the film on Facebook.
4. Forward this note to your friends/family/colleagues so I can add them to the email list.
Thanks!